Hey there, folks! Brian Halligan here, ready to dive into the wild ride from startup to scaleup. Buckle up, 'cause we're gonna cover some key practices that'll help you navigate this journey. First off, let's talk about perspiration vs. inspiration. In startup mode, you're hustling—90% perspiration, 10% inspiration. But as you scale, flip that script. Your role evolves to 10% perspiration and 90% inspiration. It's about leading with vision and empowering your team . Next, embrace the two steps forward, one step back mantra. Scaling isn't a straight line—it's a grind. You'll face setbacks, but each one is a learning opportunity. Keep pushing forward, and don't expect a silver bullet . Now, let's chat about your trust battery. As a CEO, you start with a full charge. Make too many wrong calls, and you'll drain it. Balance your decisions carefully to maintain your moral authority . Finally, surround yourself with a killer team. The startup journey is tough, and having a supportive, talented crew makes all the difference. Look for complementary skills and shared commitment to your mission . Remember, it's all about evolving, learning, and leading with purpose. Keep these practices in mind, and you'll be well on your way to scaling success. Catch you later!