AI tools continue to play a transformative role within the creator space. In fact, in 2023, 94% of brands working with content creators either use or plan to use AI tools. With the creator economy expected to grow from $250 billion to $480 billion by 2027, these new AI tools are key in helping creators get ahead, stay ahead, and leverage the future opportunities of the growing creator economy. Here’s how AI tools have been helping creators leverage AI as their “first hire,” create more content that resonates with their audiences, and have more touch points with their audiences:
Leverage as Your First Hire
As creators expand their businesses, AI tools can serve as a “first hire.” Many AI tools out today can help creators perform tasks that a trained assistant could, allowing creators to spend more time on their creative projects and businesses rather than stuck with tedious tasks.
Editing: AI tools have been helping creators to edit their creative projects faster and more effectively. Instead of hiring and training an editor, podcasters and videographers have been using AI tools such as Descript and Otter.ai to help edit out filler words, transcribe audio files, add accessibility captions, and suggest clip highlights, making post-production editing a breeze
Scheduling: As content creators expand their presence online, often that means expanding to new platforms or channels. Auto-scheduling content beforehand allows creators to batch the task at one moment and ensure that content is continuously posted on all platforms. Scheduling platforms such as Hootsuite, Taplio, and Tweet Hunter suggest times to post to optimize a post’s reach.
Managing Workflow: As a business owner, many content creators build workflows and systems to help structure the backend of their business. AI tools such as Pipefy serve as an online assistant that allows users to create and automate workflow steps, allowing the creator to keep their business organized and on track.
Gives You More Touch Points with Your Audience
By leveraging ideas and previous content, AI tools can help creators ideate, create, repurpose, and communicate with their audiences. These tools allow creators to have more touchpoints with their audience and an opportunity to build deeper and more meaningful connections with them.
Idea Generation: Many content creators fall into creative ruts. Asking your Delphi clone questions such as “Give me 5 content topic ideas for [insert niche]” or “Provide 10 blog ideas for [specific subject]” can give a list of new ideas to pull from or spark new thoughts for creators to run with.
Content Creation: Creators also leverage AI tools in the actual creation of content. Midjourney and DALL.E have helped creators create realistic or even artistic images based on a description, which helps save time and money on visual assets. Other AI tools such as Jasper, Rytr, and Delphi have helped creators to write content from an input of previous ideas, posts, or articles in their tone of voice.
Repurpose Content: Similarly, inputting content into ClipMaker and Riverside helps video creators and podcasters repurpose longer-form videos into shorter forms and auto-generate social media-ready clips.
Communicate with Your Audience: Communicating with your audience is one of the best ways to build trust and a loyal community of supporters. Delphi clones help creators build relationships with their audiences through interactive direct messages that allow their community members to get their questions and comments read and responded to instantly, all while leveraging that creator’s unique tone, ideas, and perspectives.
Provides Better Monetization Opportunities
Monetization opportunities are crucial for content creators to continue to build their creator businesses full-time. AI tools allow creators to understand their audiences better, connect to monetization opportunities, and better upsell their digital products and services.
Analytics: Unlike analytics provided by social media platforms or content channels, AI-powered analytic tools, such as the ones on Buffer, can provide content creators with insights into trends across their space, not just with their content. These insights allow creators to understand their audience and create better strategies and content that will resonate better with them, which can help turn them into loyal fans and paying customers.
Matching Brands with Creators: Compared to the old way of pitching companies on partnerships, LTK helps connect creators and brands. These AI tools help creators establish better, long-term brand partnerships and make it easier for brands to collaborate strategically with creators, creating a win-win scenario.
Clones: Delphi clones allow creators to create a digital twin of themselves that offers suggested upsells for digital products and services and paid member access to the clone. Creators can monetize access to their clones and set up triggers for their clones to upsell offers, allowing creators to make additional income without additional time or resources.
AI Tools Are Key for Serious Creators:
AI tools will continue to play a larger and larger role in the growing creator economy and content creation space. Content creators who learn to leverage AI tools will stay competitive in the creator space, which will help them succeed and grow their creator business.