21 Top Content Creation Platforms For Coaches & Personal Brands
15 August, 2024
Consider you’re a coach, and you just landed a new client. You’re excited to help them reach their goals. But when you go to deliver your coaching materials, you realize you don’t know how to use the tool your template is built in. This scenario happens to coaches when starting or transitioning to a new content creation platform. Content creation platforms are essential for online coaching businesses.
They help coaches create, organize, and deliver their coaching materials. Choosing the right one for your business is no small feat. With so many options available, you quickly feel overwhelmed and get stuck before you start. In this guide, we’ll break down the top content creation platforms for coaches to help you hit the ground running. We'll even give you a free tool to make your comparisons easier.
The digital clone from Delphi helps you compare content creation platforms for your online coaching business by creating a template that functions like your new tool. This makes transitioning to your new content creation platform smoother and less stressful.
What Is A Content Creation Platform?
A content creation platform is your all-in-one hub for producing, managing, and scaling content. Think of this: with roughly 50 million people diving into the creator economy in 2022, about 46.7 million still consider themselves amateurs. That might sound surprising, but it’s a reminder that you don’t need to be a seasoned pro to succeed in content creation. All you need is a great idea and the tools to bring it to life.
This is where a content creation platform comes into play. Think of it as a blend of a marketplace and an online workspace where creators, marketers, and brand owners can create, share, sell, and buy content. It’s like having a creative team at your fingertips, ready to help you produce high-quality content without the usual headaches.
Around 38% of digital marketers and brand owners plan to revamp and invest in their content strategies in 2023 and beyond. Using a content creation platform, especially one with AI capabilities, allows you to scale your content production efforts while maintaining top-notch quality.
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Digital Content Creation Platform Features
A media content library is a centralized repository for all your digital assets. This feature allows you to store, organize, and easily access content like images, videos, documents, etc. You can categorize your assets with tags based on campaigns, projects, or other criteria, making it simple to retrieve and repurpose your best-performing content whenever needed.
Content Scheduling Tools: Automation for Consistency
Content scheduling tools enable you to plan and automate the release of your content across various channels, such as social media, websites, and email newsletters. This ensures consistent posting and allows you to reach your audience at optimal times without needing to publish each piece manually.
Content Management: Control from Creation to Publication
Content management features help you organize and control your content from creation to publication. These tools allow you to collect user-generated content (UGC), tag products, and directly link content to your eCommerce store or other platforms. This functionality helps maximize the impact of your content by making it more relevant and engaging to your audience.
Influencer Content Management: Collaborate and Conquer
Influencer content management tools are specifically designed for brands that collaborate with influencers. These features help automate the collection and organization of content created by influencers, saving you time and effort. You can also manage content rights and sync with cloud storage, ensuring all assets are properly documented and accessible.
Analytics and Reporting: Measure Your Content’s Success
Analytics and reporting features are crucial for measuring the success of your content. These tools track metrics like page views, engagement, and click-through rates, providing insights into how your content is performing. With this data, you can assess the return on investment (ROI) and make informed decisions to refine your content strategy.
Collaboration and Workflow: Streamline Teamwork
Collaboration features facilitate teamwork by enabling multiple users to work on content projects simultaneously. These tools often include workflow management, version control, and approval processes, allowing for seamless communication and efficient content production. You can quickly provide feedback, review drafts, and ensure the final content meets your standards before publication.
Discovering Relevant Content and Creators: Expand Your Network
Content creation platforms often include features that help you find and collaborate with new creators. For example, some platforms offer tools like reverse image search to discover influencers or creators with similar styles or aesthetics. This helps you expand your network and keep your content fresh and aligned with your brand’s vision.
How To Choose A Content Creation Platform
Choosing the right content creation platform for your brand is an important decision that can significantly impact your content strategy and overall success. With so many options available, evaluating each platform based on your needs, goals, and budget is crucial. Here’s a guide to help you make an informed choice:
Influencer Database
One of the first things to consider is the platform’s influencer database. Ask yourself: Does your brand need to collaborate with nano or micro-influencers, or are you targeting large-scale influencers with millions of followers? Some platforms offer a broad range of influencers across various niches, while others focus on more targeted, carefully vetted pools. If your brand is niche-specific, a targeted platform might be more beneficial. On the other hand, if you’re looking to cast a wide net, a platform with an extensive influencer database could be the better option.
Audience Insights
Understanding your audience is key to running effective campaigns, so choose a platform that provides detailed audience insights. Look for tools that offer information on demographics, location, interests, and engagement metrics. These insights will help you evaluate whether an influencer’s audience aligns with your brand’s target market. For instance, some platforms allow you to use hashtags to find influencers discussing topics relevant to your brand and provide data on their most active networks.
Collaboration Tools
Effective collaboration is crucial for successful content creation. Check if the platform offers tools that facilitate seamless communication between your brand and influencers. Features like messaging systems, content approval workflows, and content management capabilities are essential.
Performance Metrics
Another critical factor is the platform’s ability to track and measure campaign performance. Analytics tools that provide data on reach, engagement, conversion rates, and other relevant metrics are invaluable. These metrics allow you to gauge the ROI of your campaigns and make necessary adjustments.
Security and Compliance
Security and compliance are non-negotiable when choosing a content creation platform. Ensure that the platform adheres to legal and ethical standards in influencer marketing, including transparency in sponsored content, compliance with advertising regulations, and proper disclosure practices. It’s also important to consider the security measures the platform has in place to protect your brand’s data.
Budget and Pricing Structure
Finally, consider your budget and the platform’s pricing structure. Some platforms charge a subscription fee, while others take a percentage of your campaign budget. Some platforms scale with your needs, starting with a smaller fee that increases as your requirements grow. Understanding the pricing model and ensuring it aligns with your budget is essential. Don’t hesitate to engage in discussions with platform representatives to learn about their pricing and find the best fit for your brand.
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21 Top Content Creation Platforms For Coaches & Personal Brands
1. Delphi
Delphi’s digital cloning platform allows users to capture their unique style, voice, and expertise, enabling them to scale personalized 1-1. Delphi enables content creators, coaches, influencers, CEOs, executives, and more to scale/clone their expertise, time, and availability. Preserve your knowledge and wisdom, and mass personalize communications with Delphi.
Delphi's mentorship as a service allows knowledge-based professionals to clone themselves (texting, calling, video calling) with audience management features such as mass messages, hop-in conversations, alerts, analytics, and content strategy data. Get started and create your digital clone for free today.
2. YouTube
YouTube is a dominant platform for content creators focused on video. With over 2 billion users and a staggering 1 billion hours of content watched daily, it offers a massive potential audience. As the world’s second-largest search engine, YouTube can drive long-term organic traffic to your content, provided you optimize your videos with relevant keywords and maintain a consistent posting schedule. This long-lasting visibility can be particularly beneficial for video creators who want their content to reach viewers long after its initial upload.
However, the sheer volume of content—500 hours of video uploaded every minute—creates intense competition. Standing out requires a solid strategy and engaging content. Additionally, monetization on YouTube can be challenging. While recent features like paid subscriptions offer new opportunities, traditional ad revenue often requires millions of views to generate significant income. Creators looking for effective monetization might need to explore supplementary platforms or strategies alongside YouTube.
3. TikTok
TikTok is renowned for its viral potential with short-form videos. Its algorithm promotes creativity and innovation, making it easier for content to gain massive visibility and engage large audiences quickly. This can be a significant advantage for creators who excel at producing entertaining or impactful short videos.
Despite its growth opportunities, TikTok poses challenges regarding content creation and monetization. Frequent posting is necessary to maintain audience interest, which can be demanding. Additionally, earning revenue on TikTok generally requires significantly higher engagement than platforms like YouTube, making it less lucrative for many creators. TikTok can be an excellent choice for those who thrive on rapid content production and enjoy the platform’s unique style.
4. Twitter (X)
Twitter, now known as X, is ideal for creators focusing on text-based content and real-time engagement. Its solid user base of 190 million active users makes it a valuable platform for sharing ideas and industry insights and participating in ongoing conversations. Twitter’s format supports brief updates and threaded discussions, which are helpful for thought leaders and experts who want to share their perspectives in a concise format.
However, Twitter is not as suited for creators who rely on visual or video content. Additionally, monetization options are limited, with most income coming from sponsored posts or affiliate marketing. The platform’s fast-paced nature means that posts have a short lifespan, requiring constant activity to maintain visibility. For creators who excel in crafting impactful text-based content and engaging in discussions, Twitter offers a valuable space.
5. Instagram
Instagram is a visual-centric platform perfect for content creators specializing in images and short-form videos. Known for its strong aesthetic appeal, Instagram supports a variety of content, including photos, videos, and stories. Its recent focus on Reels aligns with the trend toward short-form video content, offering additional opportunities for engagement.
The platform’s primary drawback is its difficulty in driving traffic off Instagram.
External links are limited to the bio section, making directing followers to other platforms or business sites challenging. Additionally, data privacy concerns related to Meta (Instagram’s parent company) are a user consideration. Despite these issues, Instagram remains a powerful tool for creators with visually compelling content who want to build and engage a substantial audience.
6. Substack
Substack is tailored for writers and journalists looking to monetize their content through newsletters. Its subscription-based model allows creators to earn recurring revenue directly from their audience. This approach is especially beneficial for those who produce high-quality written content and wish to maintain a direct relationship with their readers.
The main challenge with Substack is audience building; creators often need to use other platforms to attract subscribers. Additionally, maintaining a consistent content schedule is essential for success. Substack’s strengths lie in its ability to offer a monetization route for dedicated writers, providing control over content and audience engagement.
7. Medium
Medium is a popular platform for bloggers seeking to grow their audience and gain visibility. With around 60 million monthly users, it offers a built-in audience and accessible sharing features. Medium can be a valuable tool for writers who want to reach a broader readership and engage with a community of fellow writers.
However, competition on Medium is fierce, and many writers find it difficult to stand out. Monetization opportunities are also limited, making it challenging to earn a significant income solely from the platform. Medium is a good option for those looking to build a writing portfolio and connect with other writers. Still, many also use it as a stepping stone to other publishing opportunities or to complement their efforts on additional platforms.
8. LinkedIn
LinkedIn, traditionally known as a professional networking platform, has increasingly become a space for content creators to build substantial followings. It is especially advantageous for those focusing on career advice, personal development, entrepreneurship, and workplace topics. LinkedIn’s main appeal lies in its professional audience, ideal for career growth, equity, diversity, and more discussions.
One significant advantage of LinkedIn is the lower frequency of posting required to maintain engagement compared to other platforms. Posting once or twice a day, or even a few times a week, can be sufficient to build a following. However, LinkedIn has limitations that can be challenging for content creators. For instance, live streaming requires approval and integration with third-party tools, and LinkedIn groups often lack visibility due to the platform’s algorithm.
Additionally, creating courses requires an application process and is rarely approved.
Due to these limitations, content creators might find it beneficial to use LinkedIn to build a following and then leverage other platforms for monetization and more advanced content features. Mighty Networks can complement LinkedIn by providing robust tools for group creation, live streaming, and course offerings, thereby addressing LinkedIn’s gaps.
9. Impact Radius
Impact Radius is a leading platform for affiliate marketing, offering a comprehensive solution for content creators interested in affiliate programs. It centralizes various affiliate campaigns, allowing creators to find, join, and manage campaigns from numerous brands through a single dashboard. This streamlines the affiliate marketing process by providing easy access to tracking links and campaign management.
The platform’s main strengths include the simplicity of finding and joining campaigns, one-click custom links, and a centralized dashboard for tracking performance. It also features asset libraries that enhance the management of marketing materials. However, Impact’s payment structure is based on actions rather than impressions, which may not be ideal for platforms like Instagram, where click-through links are less practical. Impact Radius is particularly suited for text-based content creators, such as bloggers, who benefit from a clear, action-oriented affiliate marketing approach.
10. CreatorIQ
CreatorIQ is a platform to connect brands with influencers for collaborative marketing campaigns. It offers tools for influencers to match with brands, handle campaign onboarding, and track performance. The platform simplifies securing deals and ensures influencers get paid for their work.
CreatorIQ's advantages include ease of finding brands to collaborate with and reliable payment tracking. However, each campaign is unique and requires negotiation and customization, which can be more complex than affiliate networks with set programs. CreatorIQ is ideal for influencers with substantial followings and solid personal brands looking to engage in more intricate, tailored campaigns with companies.
11. Aspire
Aspire is another platform that facilitates connections between brands and content creators. It offers multiple discovery methods, including a search engine, marketplace, direct applications, e-commerce, social listening, and a Chrome extension. This variety of discovery options helps influencers find suitable brand partnerships more effectively.
The platform’s strengths include diverse discovery options, straightforward brand communication, and robust campaign metrics. However, the number of opportunities you can apply for is limited, and each campaign needs to be customized individually, similar to CreatorIQ. Aspire is best suited for influencers with solid followings who are eager to collaborate with brands on detailed and flexible campaigns.
12. IZEA
IZEA is designed for influencers and provides a platform where brands can create casting calls, and influencers can list their services. The platform is known for its simplicity and elegance, making it easy for users to find campaigns quickly. IZEA also features AI-powered content creation tools that assist in generating assets and text, a unique offering among influencer platforms.
The main advantages of IZEA include its straightforward marketplace and the added value of AI content creation tools. However, finding the right opportunity can be challenging, as the platform requires careful campaign selection. IZEA is ideal for influencers with solid followings open to leveraging the platform's AI tools and diverse campaign opportunities.
13. Captiv8
Captiv8 combines affiliate marketing and influencer marketing elements, providing a platform for connecting brands and influencers. It offers various monetization options, including custom campaigns and direct link-tracking campaigns. Captiv8’s strength lies in its dual approach, which integrates affiliate marketing with influencer collaboration.
The platform’s advantages include a combination of marketplace and affiliate features, easy communication tools, and transparent payment processes. However, it tends to be more brand-focused, making it challenging for influencers to navigate. Captiv8 is suited for many content creators who want to explore direct collaboration and affiliate marketing opportunities.
14. Amazon Associates
Amazon Associates is one of the most extensive and straightforward affiliate programs available. It allows content creators to promote virtually any product sold on Amazon and earn commissions through tracking links. The platform’s simplicity and vast product range make it an appealing option for many affiliates.
The advantages include easy tracking link generation and a high conversion rate due to Amazon’s extensive marketplace. However, the commissions are relatively low, averaging between 1-5%, and the terms of the program can change frequently without input from affiliates. Amazon Associates is ideal for anyone who can effectively embed affiliate links and promote products, particularly those who drive significant traffic to Amazon.
15. Rakuten
Rakuten is another prominent affiliate network that connects content creators with brands, especially in the consumer goods sector. It offers a range of brands and typically provides better affiliate payouts than Amazon. Rakuten simplifies tracking links and conversions, making it a user-friendly option for affiliates.
Rakuten's main advantages include its ease of use, strong brand selection, and often higher affiliate payouts. However, it follows a one-size-fits-all approach for publishers, which can be less flexible than custom agreements with individual brands. Rakuten is best for influencers and content creators who are focusing on lifestyle products and seeking better affiliate commissions.
16. BuzzSumo
BuzzSumo is a powerful content creation tool designed to streamline the process of finding and analyzing content ideas. By simply entering a keyword or topic into its search bar, BuzzSumo scans the web—covering websites, social media platforms, and forums—to provide you with a comprehensive list of relevant content and insights. This feature allows you to explore trending topics, identify influential content creators, and analyze backlinks.
With filters to refine results based on language, location, creator, and date, BuzzSumo ensures you can pinpoint exactly what you need. For pricing, BuzzSumo offers a free plan with a limit of 10 monthly searches. For more extensive needs, there are three paid options: the Pro plan at $99 per month, the Plus plan at $179, and the Large plan at $299 monthly.
17. Boards.so
Boards.so simplifies content management for social media with its innovative approach to keyboard customization. This app allows users to create a custom keyboard on their mobile devices, incorporating text scripts, photos, videos, links, PDFs, and more.
This means your frequently used content is always just a tap away, reducing the time spent searching for message templates or specific links. With Boards.so, you can organize your content into various folders, such as follow-up messages and outreach scripts, making social media management more efficient. The app is accessible on the App Store and Google Play.
18. MediaKits
MediaKits offers an easy solution for creating professional media kits without the hassle of designing one from scratch. By creating a profile and connecting your social media accounts, MediaKits automatically aggregates real-time data, including follower counts, engagement rates, and audience demographics.
This tool is invaluable for content creators looking to grow their brand and attract advertisers or sponsors. While the basic version of MediaKits is free, the Pro plan, which offers more customization options, costs $19 monthly.
19. Hootsuite
Hootsuite is a versatile social media management platform designed to handle various aspects of social media marketing. It allows users to manage multiple social media accounts, schedule and automate posts, and track key performance metrics.
Hootsuite supports many platforms, including Twitter, Facebook, LinkedIn, Instagram, YouTube, and TikTok. Its recent updates have also enhanced video support. Hootsuite offers a 30-day free trial for its Professional plan, after which you can choose from the Professional plan at $49 per month, the Team plan at $179 per month, or the Business plan at $739 per month.
20. Notion
The notion is a highly flexible tool that combines note-taking, project management, and content planning in one platform. It allows users to create and organize various types of content, from simple notes and blog posts to comprehensive content calendars and project outlines.
Notion’s advanced text editor, bookmarking capabilities, and customizable templates make it a powerful tool for managing creative workflows. The platform offers a free and paid plan at $8 per month, providing additional features and customization options.
21. Mighty Networks
Mighty Networks excels in building and monetizing engaged communities. It allows content creators to gather their audience in one place, offering a range of content options from videos and blog posts to online courses and live streaming. The platform fosters high interaction among community members, who can create and share their content, enhancing overall engagement.
One of Mighty Networks’ standout features is its ability to generate revenue from smaller audiences. Creators can monetize through membership fees, exclusive content, and other offerings like webinars or courses.
The platform scales with your needs, enabling you to integrate various functions without switching tools. However, it lacks the broad discoverability of more significant social media sites, so attracting new members may require leveraging other platforms to drive traffic to your Mighty Network.
What Are The 7 Steps Of Content Creation?
1. Gather Information: Where Content Creation Begins
Every piece of content, whether a blog post, video, or social media campaign, starts with gathering as much information as possible. For this reason, before creating any content, we analyze our client’s business, audience, and competitors.
When working with companies, we compile information on Target demographics, Key competitors, Business goals, and Other information unique to the individual client The best way to collect this information is to ask your customers directly. If you’re developing content for your business, create a mock interview document and answer the questions yourself. These insights can uncover opportunities for engaging blog posts, compelling videos, and shareable social media content.
Some questions include
What problems do you help your customers solve? What do you offer that your competitors don’t? (I dig deep here.) What search phrases do you want to rank at the top of Google for? (Use this to find variants and related topics!) What are the most common questions prospects ask you before converting? Next, assess the performance of your competitors’ content and your past content marketing efforts.
Tools like Google Analytics and Search Console are great for analyzing your website’s performance, while platforms like SEMRush and Ahrefs can provide insights for competitor and keyword analysis. Consider tools like Sprout Social or Hootsuite for social media to track engagement metrics and audience behavior. Analyzing this information will help you decide what topics to cover, whether in a blog post, video, or social media update.
2. Topic Analysis: Reviewing Content Options
Once you have all the necessary information, it’s time to analyze and brainstorm topics that will resonate with your audience. The topic analysis is critical whether crafting a blog post, producing a video, or planning a social media campaign. Start by looking at your competitors’ content, understanding your audience’s search behavior, and exploring semantically related search terms.
Optimizing Content for Search Engines and Social Media
Optimizing your content for search engines, video platforms like YouTube, or social media algorithms can allow you to “get in front of” your competitors. Even if you’re up against big, powerful brands, you can still outperform them in specific niches. For instance, if you’re producing a video about how to start a clothing brand, you may not rank for “how to start a clothing brand” due to competition from established giants.
However, a more niche topic like “how to start a clothing brand with no experience” might give you a realistic chance to rank higher or gain traction on social media. Tools like Ahrefs’ Content Gap or YouTube’s keyword planner can help identify these opportunities.
Keyword Research and Trending Topics
Studying trending hashtags or viral content within your niche for social media can guide your topic selection. Keyword research is essential for blog posts, videos, or social media captions. Use tools like AnswerThePublic or Keywords Everywhere to find out what your audience is searching for. For example, if your business is in skincare, plugging in “skincare” can generate a list of related questions and searches.
Export and refine these ideas using data from Ahrefs or social media listening tools. As you create more content around a specific topic, whether written, visual, or social, platforms like Google and YouTube will recognize your expertise, helping you rank higher or gain more visibility.
3. Strategize: Planning Your Content Creation
Now that you have your topics, it’s time to build a content strategy and editorial calendar that includes a mix of blog posts, videos, and social media updates. Starting, aim to publish a combination of long-form blog posts, engaging videos, and regular social media content. At Intergrowth®, we recommend focusing on three types of content:
Awareness Content
Designed to make people aware of your brand. This can include blog posts, introductory videos, or social media posts that discuss broad topics related to your industry.
Sales-Centric Content
Content that aims to convert leads into customers, such as comparison videos, product demos, or blog posts detailing your unique value proposition. Thought Leadership Content: Showcases your expertise with unique insights, predictions, or controversial takes. This could be in the form of blog posts, opinion videos, or in-depth social media threads.
Awareness content is crucial for building an audience, while sales-centric and thought leadership content can drive conversions and establish your brand as an authority. Backlinks and social shares are also vital to your content strategy. For written content, backlinks from reputable sites can boost your SEO. For video content, shares and comments help boost visibility on platforms like YouTube and Instagram.
4. Create: Producing Content That Matters
The creation phase is where the magic happens—whether you’re writing a blog post, filming a video, or designing social media graphics. For blog posts, focus on crafting better content than what’s already out there. This means being more informative, engaging, and relevant to your audience. Consider storytelling, visuals, and how to quickly deliver value for videos.
With social media, aim for eye-catching visuals and concise, impactful messages. Remember, the goal is to produce content that satisfies the audience’s intent. Whether they’re searching for a how-to guide, watching a tutorial, or scrolling through their feed, your content should meet their needs and encourage them to engage, share, or take the next step.
5. Optimize & Publish: Prepping Your Content for Maximum Reach
Once your content is ready, it’s time to optimize it for maximum reach. For blog posts, focus on SEO elements like readability, word count, and semantic keywords. For videos, consider SEO for YouTube by using relevant tags, descriptions, and thumbnails that attract clicks.
Optimize your posts with hashtags, keywords, and engaging visuals for social media. If you publish on multiple platforms, ensure your content is consistent across all channels, maintaining your brand voice and style. Crafting compelling title tags, meta descriptions, video titles, and social media captions is crucial to boosting your click-through rates and engagement during this phase.
6. Promote: Spreading the Word About Your Content
Creating great content is only half the battle. You must promote it to ensure it reaches your audience. For blog posts, consider promoting through social media and email newsletters. For videos, use platforms like YouTube, Instagram, or TikTok to share your content and engage with viewers in the comments to build a community.
Social media content can be promoted through strategic posting times, hashtags, and influencer collaborations. Promotion isn’t just about visibility; it’s also about driving engagement and earning backlinks or social shares, which can further amplify your content’s reach.
7. Review & Repeat: The Never-Ending Cycle of Content Creation
Content creation is an ongoing process. Once you’ve published and promoted your content, reviewing its performance is time. Analyze what worked and what didn’t using tools like Google Analytics, YouTube Analytics, or social media insights.
If your content strategy is delivering results, keep refining it. If not, it might be time to pivot and try new approaches. This step brings you back to gathering information and planning your next content round. The key is to keep evolving and adapting to meet your audience’s needs and stay ahead of the competition.
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Create Your Own Digital Clone with Delphi Today
Delphi’s digital cloning platform allows users to capture their unique style, voice, and expertise, enabling them to scale personalized 1-1. Delphi enables content creators, coaches, influencers, CEOs, executives, and more to scale/clone their expertise, time, and availability.
Preserve your knowledge and wisdom and mass personalize communications with Delphi. Delphi's mentorship as a service allows knowledge-based professionals to clone themselves (texting, calling, video calling) with audience management features such as mass messages, hop-in conversations, alerts, analytics, and content strategy data. Get started and create your digital clone for free today.